Webinar #3

Fundraising 102: Strategies for Non-Profit Growth – January 22, 2025, 5:30 PM PST 

In this webinar, Dakota McGovern sat down with Charly Jarrett, a not-for-profit digital strategy expert and fundraising enthusiast with a keen interest in AI, to explore key themes in modern fundraising.

The key points in the discussion were as follows:

1. What are the core principles of effective fundraising?
  • Lead generation is essential. Fundraising begins with building a base—collecting potential donor contacts via email and mailing lists.
  • Framing donations as a product is key. Donors want a sense of community and impact, not just a financial transaction.
  • Year-round engagement is necessary. Thirty-three percent of annual fundraising happens in the last six weeks of the year, but consistent lead generation ensures long-term success.
2. How does AI impact fundraising, and what are the ethical considerations?
  • AI can automate repetitive tasks, improving efficiency and reducing burnout.
  • AI enhances donor segmentation and personalization, leading to better fundraising results.
  • Ethical concerns include data security, bias in automation, and the environmental impact of AI energy usage.
3. What are the best ways to convert one-time donors into recurring donors?
  • Monthly donors are the foundation of nonprofit sustainability.
  • Donors should be introduced to the impact of their support through storytelling.
  • Conversion is strongest when there is a clear path from first gift to monthly commitment.
4. What role does community engagement play in fundraising success?
  • People give when they feel connected to a cause and part of a movement.
  • Word-of-mouth advocacy is one of the most powerful tools for fundraising growth.
  • Building trust through regular, meaningful engagement ensures long-term donor relationships.
5. How should nonprofits navigate challenges such as inexperienced leadership and salary transparency?
  • Many nonprofit leaders are passionate but may lack fundraising expertise.
  • Salary transparency and workplace culture significantly impact retention and job satisfaction.
  • Upskilling and digital literacy are necessary for adapting to an evolving sector.
6. Why is direct mail still relevant in fundraising?
  • Direct mail remains an effective donor engagement tool, particularly for older demographics.
  • It provides a tangible connection that digital methods may not replicate.
  • When combined with digital strategies, it reinforces donor relationships and giving frequency.
7. What strategies help combat burnout in nonprofit work?
  • Automation can help reduce repetitive work and allow staff to focus on mission-driven tasks.
  • Setting realistic goals and managing expectations is essential.
  • Continuous learning and professional development keep work engaging and rewarding.

For more information, or to view a recording of the event, please get in touch.